Genesis Design and Hololight Announce Strategic Partnership to transform the industrial design process

Germany, Munich / Austria, Innsbruck - July 16, 2025 - Genesis Design GmbH, the Munich-based design studio, announces a strategic partnership with Hololight, the XR technology pioneer from Austria. This collaboration leverages Hololight’s runtime streaming solution to transform the industrial design process, enabling more immersive, efficient, and collaborative workflows. 

By integrating Hololight’s XR runtime technology into Genesis Design’s daily process, both companies empower designers and engineers to review complex 3D datasets, make real-time adjustments, and accelerate the path from concept to production - all while reducing physical prototyping and increasing collaboration across locations. 

The partnership will first focus on pilot applications in the marine and automotive sectors, followed by broader use cases in mobility and aerospace. 

“Hololight’s Runtime gives us the freedom to work on complex design models in real time – remotely, collaboratively, and without performance bottlenecks. This is a game-changer in our creative and technical workflow,” says Rainer B. Müller, CEO & Co-Founder, Genesis Design 

“Our partnership with Genesis Design is a gamechanger to demonstrates the real-world impact of XR pixel-streaming in high-demand design environments. With Hololight Stream Runtime, we're enabling design teams to interact with complex 3D models in real time, and dramatically accelerate the design-to-production cycle. Genesis Design shows how the future of industrial design is being built - immersive and connected,” emphasizes Florian Haspinger, CEO & Co-Founder, Hololight 

About Genesis

Design GmbH Genesis Design is a Munich-based, award-winning, and independent design studio with more than 20 years of experience delivering holistic design solutions. From brand and product strategy over product design development to Class-A surface modeling and production-ready 3D data, Genesis Design serves global clients including BMW, Audi, Porsche, Belassi, Festo, and SAY Carbon Yachts. 

About Hololight

Hololight provides the technical bridge between XR applications and XR devices. Powered by its proprietary XR streaming technology, Hololight pixel-streams XR applications from cloud or on-premise infrastructure - overcoming device, performance, and security limitations. Its platform makes these streamed experiences accessible to everyone, delivering XR like Netflix delivers movies. Founded in 2015, Hololight serves the global market from offices in Germany, Austria, and the United States. Discover Hololight's transformative XR technology at hololight.com.