Genesis Design Success Story

Enabling Immersive Reviews and Seamless XR Integration

Genesis Design fuses outstanding design with perfect function. Using Hololight Stream, their Autodesk VRED visualizations are streamed into XR with a single click, transforming 2D screen models into immersive 3D experiences.

One Click to Immersion: The Autodesk VRED Integration

For Genesis Design, creating a product is not just about mathematical perfection on a monitor, it is about realizing emotions. While high-end tools like Autodesk VRED offer dependable, high-end decision-making, reviewing a design on a flat 2D screen lacks a sense of space. By adding the third dimension, designers move from being "next to" a product to being "with" the product. This new level of awareness allows both the studio and the customer to connect with the project emotionally and experience materials and proportions in real time.

"What’s mathematically perfect on a screen can still lack soul in the real world. That’s exactly what makes the difference for us between a monitor and an immersive experience"
– Alexander Baumgartner, Industrial Design Engineer, Genesis Design Studios

The technical challenge has always been the sheer size of high-fidelity CAD data; complex models with half a billion polygons cannot run locally on mobile headsets without massive data optimization. By using Hololight Stream, Genesis removed this barrier. The application runs on powerful servers, while XR devices receive only rendered image data. This makes even the most detailed VRED models fluid and immersive on all major devices, including Apple Vision Pro and Meta Quest.

“Hololight Stream Runtime brings that incredible quality into XR – easily, instantly, wirelessly and on all major head-mounted displays. This is one of the best ways I have experienced VRED immersively and interactively.” 
- Danny Tierney, Senior Automotive Design Solution Specialist (VRED), Autodesk 

Industrial Impact: Prototyping and Ergonomic Validation

The integration of Autodesk VRED and Hololight Stream has transitioned XR from a "visual extra" to a standardized industrial tool. This synergy addresses the fundamental gaps in traditional design reviews where 2D limitations once led to costly downstream errors.

Evaluation Security for High-Stakes Engineering

In large-scale projects, such as maritime engineering or custom automotive builds, the financial risks are immense. Often, the first physical product built is also the final serial product intended for the customer. There is no room for a trial and error physical prototyping phase.

By utilizing 1:1 scale holographic reviews, Genesis gains a new level of evaluation security. Designers and engineers can verify every sub-assembly and material transition in a spatial context before any manufacturing begins. This digital-first certainty ensures that the final product works exactly as intended, protecting the studio from the enormous costs associated with late-stage changes.

Validating Ergonomics and the Human Element

One of the greatest drawbacks of a flat screen is the loss of the human scale. A mouse and keyboard cannot replicate natural head movements or the reach of a person's arm. With XR Streaming, designers move from being next to a product to being inside it.

This immersive awareness is critical for ergonomic validation. Whether it is a car cockpit or an industrial control station, engineers can test if every element is reachable and if the sightlines are correct. By identifying spatial conflicts and ergonomic flaws in the early prototyping cycle, the team can iterate rapidly, ensuring the final design is as functional as it is aesthetic.

Emotional Connection and Stakeholder Alignment

For the end customer, seeing a design on a monitor rarely bridges the interpretation gap. Immersive streaming allows the client to experience their future product emotionally. For example, they can walk through a 1:1 scale model of their yacht, change colors and materials in real time, and feel the proportions of the space.

This level of interaction transforms the presentation from a technical update into a shared experience. When a customer can connect with the digital twin, the feedback becomes more precise and the path to final sign-off becomes significantly shorter.

An Emerging, Digital Standard for Global Design

Genesis Design Studios views XR streaming not as an optional add-on, but as an emerging standard for the entire industry. As XR hardware becomes lighter and less encumbering, the process will become even more natural, allowing designers to collaborate across borders without losing the "soul" of the design.

By offloading the heavy rendering to powerful servers, the workflow remains future-proof. Whether the team is using the latest high-end headset or a mobile device, Hololight Stream ensures that the high-fidelity visualization from software such as Autodesk VRED is always available, instantly and in full quality. This digital evolution helps save money, speeds up development, and ensures that the final product is a perfect fusion of design and function.

“For us, Hololight Stream Runtime is more than just a tool. It’s become a standard in our design process.” 
- Alexander Makush, Project Lead, Genesis Design Studios 

About Genesis Design Studio

Genesis Design is a Munich-based, award-winning, and independent design studio with more than 20 years of experience delivering holistic design solutions. From brand and product strategy over product design development to Class-A surface modeling and production-ready 3D data, Genesis Design serves global clients including BMW, Audi, Porsche, Belassi, Festo, and SAY Carbon Yachts.