Tipteh Eliminates Design Errors and Speeds Up Machine Development with AR
Tipteh Success Story
A Game Changer for Engineering
From avoiding costly errors to faster design processes and a stronger customer relationship: how Hololight Space plays a key role for globally operating machine builder Tipteh.
Tipteh: AR for Machine Design and Customer Collaboration
For a machine builder producing highly complex, customized automation systems, errors caught late in the design process are expensive — and errors only discovered during installation are even more so. Tipteh uses Hololight Space to review designs in 3D during the engineering phase, involve customers directly in the process, and prepare installation teams before a single part is built.
- Organization: Tipteh — machine builder and system integrator, Belgrade
- Challenge: Complex machine designs reviewed on 2D screens led to missed errors, costly revisions, and limited ability to involve customers during development.
- Solution: Hololight Space, used for collaborative 3D design reviews with engineers, customers, and installation teams.
- Result: Errors identified earlier, fewer costly revisions, stronger customer involvement throughout the design process.
How can Augmented Reality improve business operations? Does it pay off for a small to mid-sized company? Machine builder and system integrator Tipteh from Belgrade, Serbia, started thinking about how immersive technologies can help foster collaboration between its engineers and connect with customers across locations without travel. "We have studied ways to implement mixed reality tools to upgrade our designing and production processes and we have seen that there are lots of software solutions for collaboration but only few for engineering purposes," recounts Mileta Vracar, Development Manager Engineering at Tipteh.
A New Way of Engineering
For the industrial automation specialist with about 90 employees and worldwide more than 4,000 customers it is a constant challenge to make effective and efficient solutions in fast time. The road from scratch design to a real machine that will fulfill customer needs and requests is very complex and often has lots of iterations.
“To avoid extra costs and save time we needed a tool that would give our designers a complete insight into the machine design through a real 3D view.”
Mileta Vracar, Development Manager Engineering at Tipteh
In order to meet Tipteh's high standards for its engineering process, the solution also needed to be able to visualize as many details as possible to help engineers collaborate on the 3D model with no errors or misunderstandings. It was essential to fulfill all ergonomic requirements during the designing phase. "We needed a solution to collaborate without traveling, while saving time and resources. We liked Hololight Space instantly when we tried it," Vracar further comments.

Faster Design Times with AR
The Hololight Space now enhances collaboration and synchronization within Tipteh´s industrial designer team. When designing complex machines in 3D CAD tools on a computer screen, engineers sometimes struggle to picture the design in their mind and understand the real dimensions and positions. With robot-based solution these challenges are getting even harder. Perfect designs with zero errors or problems become a necessity to keep the engineering process efficient. Engineers need to see how all the parts are fitted in a real 3D environment.
“Using Hololight Space during the design process was a game changer.” Mileta Vracar, Development Manager Engineering at Tipteh
With Hololight Space the engineers are looking how designed parts are fitted together and if there are potential problems. Understanding all aspects of the 3D model helps to recognize any mistake or problem early on and prevents costly errors in production or machine failures. Checking safety requirements and ergonomic issues during the designing process by experts in the field is also very important. Same as preparing the installation team, so they can build the machine in the fastest and most efficient way.

Incorporating Clients and Business Partners
Tipteh also uses Hololight Space to show customers and partners design concepts in progress. Engineers and customers jointly sketch, discuss and further develop designs or ideas in Augmented Reality.
“Hololight Space helps collaboration and coordination in our design team and we avoid costly errors before production. We also needed to incorporate our partners in the designing process to actively present stages during specific machine designs.”Mileta Vracar, Development Manager Engineering at Tipteh
The customer can give feedback on whether the design meets his requirements and also see – using an AR headset like HoloLens 2 for example – the digital twin in the real production environment. In turn, Tipteh´s engineers can plan and develop in a more targeted manner. “With this approach we are saving costs in the right place and make our customers more satisfied,” says Vracar.
Augmented Reality as a Key Technology
Now all of Tipteh's engineering teams use Hololight Space to exchange ideas and show their work to see how it interconnects to other parts of the design. "Our employees find Hololight Space very intuitive and easy to use. Hololight also responded super-quickly to any request for training and support," Vracar notes. "The implementation of AR with Hololight Space was new for our company and is now an integral part of our designing process." For the future, Tipteh also plans to use the technology in integration and retrofitting of existing machines.
“My recommendation to everyone is to try it out and see how Augmented Reality and especially the Hololight Space Software is a total game changer for engineering.”Mileta Vracar, Development Manager Engineering at Tipteh
Elevate Your Workflows Today
Explore the Strategy: Learn how you can start with AR in your company with the Industrial AR Adoption Guide.
See how another machine manufacturer uses Hololight Space across its entire development cycle:
How LNS Group Saves $10,000 Per Prototype with AR
Learn more about how Hololight enables AR and VR for Manufacturing
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