AR for Product Training and Customer Demonstrations
Augmented reality has become an established tool for the presentation and training of complex products. Global engineering innovator Danfoss Climate Solutions uses the technology to maximize internal stakeholder engagement and improve customer satisfaction.
Danfoss Climate Solutions: AR for Product Training and Customer Demonstrations
Explaining complex climate and HVAC products to customers and internal stakeholders is a challenge when the products themselves are too large, too complex, or too expensive to transport and demonstrate physically. Danfoss Climate Solutions uses Hololight Space to visualize products in full 3D — with interactive component exploration, cross-section views, and collaborative sessions.
- Organization: Danfoss Climate Solutions
- Challenge: Communicating complex product features and internal component relationships to customers and stakeholders in a clear, engaging way.
- Solution: Hololight Space, used for interactive 3D product visualization, cross-section inspection, and collaborative AR demonstrations.
- Result: Higher engagement and retention in product training, faster customer understanding, and AR extended to R&D and manufacturing workflows.
When the stakes are high, the tools you use to communicate your value proposition matter. Augmented reality has transformed how Danfoss Climate Solutions approaches product presentations and training for its internal stakeholders and customers. The company uses Hololight Space to visualize complex products in 3D, providing an engaging experience of learning and understanding.
Choosing the Right Augmented Reality Software and Partner
Keeping in line with the company's DNA of "engineering tomorrow", Danfoss Climate Solutions was looking to drive digital transformation by implementing augmented reality into its processes. The company reached out to various AR suppliers, seeking high flexibility and a strong support culture. "We chose Hololight as our entryway to augmented reality engineering. It was easy to discuss use cases and solutions," remarked Kabileshkumar Cheetancheri, Senior Project Manager at Danfoss.
Hololight Space improves and simplifies workflows in planning, development, and presentation. It enables users to visualize, manipulate, and work collaboratively on 3D designs. "One part I was always interested in, is how we can add a new dimension to interacting with and explaining complex products — internally and externally for our customers," said Cheetancheri. The product presentation and training use case emerged quickly as the AR software showed itself to be very easy and intuitive in use. With Hololight Space, Danfoss Climate Solutions was able to add real value to internal product demos with company stakeholders and help customers have a better understanding of its products.
Adding a Third Dimension to Data Visualization
Visualizing complex concepts as holographic digital twins enhances the product experience. Hololight Space allows every product feature to be demonstrated and any component to be focused on as needed — individual components can be shown or hidden from the complete hierarchy tree of the CAD file. The visual aspect of learning also enables users to retain more information and understand complex workings.
One of the main Hololight Space features Danfoss Climate Solutions uses is the instant cross section. This function provides a sectional view into the inner workings of a design. When reviewing a concept, the cross section is very helpful to see every detail and check for any design flaws. To validate products, Danfoss Climate Solutions also works extensively with 3D printing. With Hololight Space, users can first verify the virtual design and then proceed to 3D printing — meaning prototype designs are close to the final product from the outset.
Engaging Customers and Internal Teams
Hololight Space helps Danfoss Climate Solutions showcase its products in a way that physical demonstrations cannot match. "Showing products virtually in augmented reality creates great excitement, because you have the possibility to interact with every component. This would not be possible with real products," noted Kabileshkumar Cheetancheri. Augmented reality helps customers make better purchasing decisions by giving them a direct, interactive understanding of the product before it is ever physically in the room.
"When you put on the AR glasses and see the 3D model immediately there is definitely a wow factor. Furthermore, we can give people an overview of how integrated components would fit in the whole system," said Cheetancheri. AR presentations work very well for new and upcoming product demonstrations and are also very effective for training, with higher engagement and retention rates. Visualizing products in augmented reality helps people understand complex systems in a way that static presentations or datasheets cannot replicate.
AR Across the Organization
To provide added value, Danfoss Climate Solutions is also using augmented reality in other departments including R&D and manufacturing. "We believe that augmented reality will continue to transform engineering workflows and how enterprises communicate and collaborate, both internally and externally," asserted Kabileshkumar Cheetancheri.