Ismaning, Germany, April 27, 2023 – XR expert Hololight announces Philip Brugger as its new Chief Revenue Officer (CRO). Brugger now leads the Direct Sales, Tech Sales and Sales Development teams.

The 40-year-old is looking forward to continuing to build a channel that brings the benefits of Hololight’s products to even more customers worldwide. “There’s only one direction we’re going, and that’s up,” he says. Brugger brings a wealth of experience in the international technology sector, with a focus on building channel networks. Prior to joining Hololight, the Augsburg native spent seven years in B2B sales in the IT sector, following more than 10 years in sales in the automotive industry for companies such as BMW and Hyundai. He joined Hololight from a position as Director DACH Sales at Awingu, now part of Alludo, former Corel Corporation.

“I am very excited to be part of such a knowledgeable and dedicated team. Together, and in collaboration with other departments and external partners, we will continue to optimize Hololight’s go-to-market strategy. We are working to further occupy the global XR market,” says the technology enthusiast. Based at Hololight’s headquarters in Ismaning, near Munich, Germany, Brugger also oversees the company’s sales teams in Durham, North Carolina, and Innsbruck, Austria.