The Impact of AR on the Automotive Industry
Cars are a unique blend of advanced technology and consumer desires. Designing them presents specific challenges, including attention to detail, global collaboration, and the risk of costly mistakes. The whole process is inherently visual – so why not optimize it by making it an immersive experience? Augmented Reality revolutionizes innovation, design, and manufacturing by enabling everyone in the workflow to visualize complex designs in 3D. The result is faster and more accurate prototyping, improved collaboration, as well as reduced errors and costs.
Streamlining Design Processes and Reducing Costs
AR simplifies prototyping and accelerates innovation by allowing automotive engineers and designers to experience data in a 3D context. They can visualize prototypes and designs as full-scale 3D holograms, take them apart, review them and make changes: A much more tangible, real-world way to work and collaborate around engineering data and decisions. As a result, immersive AR helps identify and prevent design errors early in the process, minimizing the number of iterations and prototypes required. This not only saves time, but also reduces costs and errors in production.
Leading the Industry into the Industrial Metaverse
“At Hololight, we focus on improving essential elements within the “cradle to grave” span of the automotive industry. We try to anticipate which key parts of the value chain can be positively impacted or changed by Augmented Reality to contribute to higher profitability for an OEM and its supply chain partners. Engineering, production, quality assurance, all have enormous potential for improvement.“